To celebrate the launch of Charlotte Tilbury's first "Hollywood" collection, the campaign was launched in several prominent locations in New York to raise brand awareness. Using a grid system to include all the different images and then adding graphic details to enhance the "Hollywood" style, it was able to bring together the classic red-carpet look as well as introducing the entire collection.
To celebrate the launch of Charlotte Tilbury's first "Hollywood" collection, the campaign was launched in several prominent locations in New York to raise brand awareness. Using a grid system to include all the different images and then adding graphic details to enhance the "Hollywood" style, it was able to bring together the classic red-carpet look as well as introducing the entire collection.