In 2018, Charlotte Tilbury officially launched her makeup brand into Asia starting in Lane Crawford. Combining Hong Kong’s famous neon look with Charlotte Tilbury’s popular lipstick collection and icons, the design gives a bold, modern look while still keeping the recognisable style. During the pre-launch, out of home advertisements and boarding were prepared for the opening of the pop-up store. Social teasers were also gradually revealed to raise the hype. The “Lipstick Lovers” wall was one of the main features and the overall design followed through into in-store displays.
In 2018, Charlotte Tilbury officially launched her makeup brand into Asia starting in Lane Crawford. Combining Hong Kong’s famous neon look with Charlotte Tilbury’s popular lipstick collection and icons, the design gives a bold, modern look while still keeping the recognisable style. During the pre-launch, out of home advertisements and boarding were prepared for the opening of the pop-up store. Social teasers were also gradually revealed to raise the hype. The “Lipstick Lovers” wall was one of the main features and the overall design followed through into in-store displays.